Consumer Experience Management, Bachelor of Science

The B.S. in Consumer Experience Management (CEXM) at the University of North Texas (UNT) offers a pioneering undergraduate curriculum designed to equip students with the skills needed to excel in consumer experience design and management. This 100% online program is tailored for those seeking flexibility and hands-on training in emerging technologies such as AI, data visualization, and visual communication. As the first of its kind at the undergraduate level, the program includes a broad array of courses focusing on the creation and analysis of consumer experiences. Students are also provided opportunities to earn professional certifications, adding significant value to their educational journey.

The program is ideally suited for students who are passionate about enhancing consumer interactions and building profitable, long-term relationships. The convenience of asynchronous online courses allows both full-time and working professionals to manage their studies effectively, enabling them to graduate in four years while applying their learning in real-time. This setup not only fosters flexibility but also supports interdisciplinary learning, with students from diverse backgrounds like fashion, hospitality, and business contributing to a rich, collaborative learning environment.

Graduates from UNT's B.S. in Consumer Experience Management are well-prepared to enter a competitive job market with a comprehensive toolkit of relevant skills. The program's strong focus on data analysis, consumer psychology, and AI equips students to take on roles such as Consumer Experience Designers, Digital Solutions Managers, and Consumer Insights Managers. With the backing of UNT's career fairs and strong industry connections, particularly in the DFW area, students have numerous opportunities to network and secure positions that leverage their specialized training in CEXM. This unique combination of academic rigor, practical training, and professional development opportunities makes UNT's program a standout choice for aspiring professionals in the field of consumer experience management.

Join UNT’s CEXM program and become a leader in the ever-evolving world of consumer experience. Shape the future of how brands connect with their audiences and drive customer satisfaction to new heights.