Interdisciplinary Studies in Consumer Insights, Bachelor of Science

The Interdisciplinary Studies in Consumer Insights (ICON) program at UNT provides students with the knowledge to understand a consumer’s experience (CX) or a customer’s total journey from identifying the need for a product to making a purchase decision, consuming it, and then engaging into post-consumption behaviors. In this program, students will examine the arc of the customer’s expectations, engagements, and experiences with brands, products, and services and the businesses that contribute to those experiences.

The value of CX is created by crafting innovative solutions to meet consumers’ needs and wants, assigning profitable relevancy to customer efficiencies and satisfaction, understanding the singular consumer’s end-to-end journey, identifying relevant touchpoints in the path-to-purchase, and building consistency across all CX outcomes. CX has emerged as one of the most important differentiators for success in consumer-facing enterprises. 

There are several service industries students can pursue upon graduation including, food, beverage, apparel, home, fashion, entertainment, media, travel, tourism, beauty, health, and wellness, automotive, sporting, media, and electronics, just to name a few. The ICON program is a flexible degree program, and students may select either one or two interdisciplinary concentrations ranging from 15 to 33 hours each that reflect their personal career interests.