With seven concentrations in administration, organizational supervision, social services, hospitality, media innovation, consumer behavior,data analytics, and information technology, you can customize your coursework to create a degree path that’s right for you and your career. B.A.A.S. students must complete the university core curriculum and additional unifying courses to earn their bachelor’s degree.
Administration Concentration (12 hrs)
Study in how organizations are designed and properly managed in the 21st Century. Students will be well-versed in themes such as common organizational behavior, ethical practices, and management philosophy as they apply to both large (publicly traded corporations) and small businesses.View the Administration Concentration Webinar Recording
Consumer Behavior Concentration (12 hrs)
Study in consumer behavior in connection with the purchasing, utilization, and arrangement of goods and services. Students will be well-versed in foundations of marketing practice, consumer behavior in a global context, and user consumption in retail hospitality, and entertainment industries.
Data Analytics Concentration (12 hrs)
Courses in the concentration provide an understanding of the underlying fundamental concepts of contemporary data analytics methods, as well as experience in obtaining, wrangling and learning from big data through machine learning and deep learning tools. Courses emphasize applications of theory and tools to solving real-world business and industry problems.View the Data Analytics Concentration Webinar Recording
Organizational Supervision Concentration (12 hrs)
Study in how organizations are designed and properly supervised in the 21st Century. Students will be well-versed in organizational design and change, commonly accepted ethical behavior in business, production management, and mediation.
Social Wellness and Community Concentration (12 hrs)
Addresses societal concerns and the well-being of people to ensure they have equal access to resources, services and opportunities. Students will learn cause and effect of social problems in modern society, how social bases affect human behavior, and cross-cultural and historical patterns of different social institutions.View the Social Wellness and Community Concentration Webinar Recording
Conditions disruptive to society today, both those seen as problematic as a whole and those that violate the norms of special groups in society; includes population, poverty, minorities, crime, drugs, sexual deviance, mental illness, changing family patterns and violence.
Interpersonal dynamics of marriage and family life; role and influence of the family as both a powerful primary group and as a social institution in society; current status of families in the United States plus cross-cultural and historical patterns.
Review of the common sociological dimensions of all religions such as moral definitions, group membership and dynamics, prescribed ritual practices and definitions of the sacred. An examination of sociologists contributing to the field such as Durkheim and Weber. Includes a sociological analysis of selected major world religions, including Christianity, Judaism, Islam, Buddhism and Hinduism.
Conditions and distribution of race and ethnic minorities; socio-psychological and cultural factors in race and ethnic relations; pattern of relations in the United States with emphasis on the Southwest and on social services.
Media Innovation Concentration (12 hrs)
Addresses strategic communications, media management, public relations practices and journalism in an ever changing media industry. Students will study trends and implications that have helped propel and halt media innovation throughout history.
Course provides an overview of the current and future state of media and what it takes to become an entrepreneur. Students will learn how to start a business in media, find customers and pitch a business idea.
Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.
In a collaborative atmosphere, students explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Students with specific expertise/interests are encouraged to present to class.
Course introduces media management issues including leadership, management, marketing and budget. Students gain analytical tools to help understand the current state of media and to help develop new models for the future. Students read, discuss, listen, observe, analyze and make recommendations about how media has changed, what’s going on now and how it can be changed for the future. Students will also meet and discuss current issues and trends with media executives.
Hospitality Concentration (12 hrs)
Students will examine service-driven management foundations including conflict mediation, ethics, event planning, budgeting, marketing, and workforce diversity.
Analysis of the factors to be considered in the successful management of corporate and association meetings, conferences, conventions and special events. Topics include special event planning, budgeting, marketing, arrangements, international considerations and ethics.
Introduction to motivation, leadership, communications, decision making, and leading people through effective management of human resources, ethics, social responsibility, and managing consumer experiences in the hospitality industry by examining service-driven management foundations.
Introduces the fundamentals of non-litigation strategies for a variety of business, professional and personal settings. Learning and skills are developed through lecture, role playing, out-of-class assignments, case studies and negotiation simulations.
Workforce diversity provides strength in the current global business environment. Investigates the concepts, policies and practices facing professionals in the global workplace. Effective workplace interactions result when personnel hold a global perspective that incorporates an appreciation and understanding of human diversity. Personnel who perceive themselves as global employees are a critical element in business success. Managing a diverse workforce requires working effectively with people who vary by nationality, ethnicity, culture, religion, gender, language, age, abilities and unique personal characteristics. This diverse workforce may be employed in one locale, region or nation, or it may span several countries or the world.