With eight concentrations in administration, organizational supervision, social services, hospitality, media innovation, consumer behavior,data analytics, and information technology, you can customize your coursework to create a degree path that’s right for you and your career. B.A.A.S. students must complete the university core curriculum and additional unifying courses to earn their bachelor’s degree.
Administration Concentration (12 hrs)
Study in how organizations are designed and properly managed in the 21st Century. Students will be well-versed in themes such as common organizational behavior, ethical practices, and management philosophy as they apply to both large (publicly traded corporations) and small businesses.
Consumer Behavior Concentration (12 hrs)
Study in consumer behavior in connection with the purchasing, utilization, and arrangement of goods and services. Students will be well-versed in foundations of marketing practice, consumer behavior in a global context, and user consumption in retail hospitality, and entertainment industries.
Data Analytics Concentration (15 hrs)
Courses in the concentration provide an understanding of the underlying fundamental concepts of contemporary data analytics methods, as well as experience in obtaining, wrangling and learning from big data through machine learning and deep learning tools. Courses emphasize applications of theory and tools to solving real-world business and industry problems.
Organizational Supervision Concentration (12 hrs)
Study in how organizations are designed and properly supervised in the 21st Century. Students will be well-versed in organizational design and change, commonly accepted ethical behavior in business, production management, and mediation.
Information Technology Concentration
(Google IT Certificate on Coursera)
Learners who complete the Google IT Support Professional Certificate on Coursera can receive credit for the information technology concentration of the B.A.A.S. degree. These credits would count as lower division credits. Your advisor will assess whether or how these credits may be able to count towards your degree plan.
This 5-course certificate, developed by Google, includes innovative curriculum designed to prepare you for an entry-level role in IT support. A job in IT can mean in-person or remote help desk work in a small business or at a global company like Google. The program is part of Grow with Google, a Google initiative to help create economic opportunities for all Americans.
The following concentrations will be added to the degree in the future:
Social Wellness and Community Concentration (12 hrs)
Addresses societal concerns and the well-being of people to ensure they have equal access to resources, services and opportunities. Students will learn cause and effect of social problems in modern society, how social bases affect human behavior, and cross-cultural and historical patterns of different social institutions.
Media Innovation Concentration (12 hrs)
Addresses strategic communications, media management, public relations practices and journalism in an ever changing media industry. Students will study trends and implications that have helped propel and halt media innovation throughout history.
Hospitality Concentration (12 hrs)
Students will examine service-driven management foundations including conflict mediation, ethics, event planning, budgeting, marketing, and workforce diversity.