Life is, truly, the grand narrative. Some theorists believe humans are born with stories living inside us and that we develop language for the purpose of being able to tell those stories. Imagine a group of people sitting around an evening campfire — the atmosphere is rich with mood and tone — and while around that fire, storytelling will naturally emerge. Stories enable children and adults to understand and make meaning in their lives. Storytellers tell tales of life past, present, and future — story is the richest heritage of human civilizations.
Storytelling has emerged from the grande oral tradition into "modern day" platforms represented in books, dance, music, theatre, movies, etc. Story preserves, perpetuates, and transforms culture and is finding new applications in education, corporations, industry, and entertainment — in settings in which people interact or seek to "escape". It is an emerging frontier with compelling possibilities.