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The Online Merchandising and Consumer Analytics program at the University of North Texas offers an innovative educational path, perfect for those eager to delve into the ever-evolving world of consumer and retail analytics. This STEM-designated program is tailored to equip students with industry-relevant skills and knowledge, catering to both current and future professionals. The curriculum boasts a flexible structure including a 100% online and a traditional face-to-face format. The program's educational objectives focus on developing an in-depth understanding of consumer decision-making processes and applying research methodologies and analytical techniques to propose solutions. Graduates are well-prepared for careers in market research, marketing, sales, and business development, with top companies like Walmart, Lowes, Neiman Marcus, Fossil, JCPenney, and CVS Health seeking professionals in this field.