Merchandising and Consumer Analytics, Master of Science

The Online Merchandising and Consumer Analytics program at the University of North Texas offers an innovative educational path, perfect for those eager to delve into the ever-evolving world of consumer and retail analytics. This STEM-designated program is tailored to equip students with industry-relevant skills and knowledge, catering to both current and future professionals. The curriculum boasts a flexible structure including a 100% online and a traditional face-to-face format. The program's educational objectives focus on developing an in-depth understanding of consumer decision-making processes and applying research methodologies and analytical techniques to propose solutions. Graduates are well-prepared for careers in market research, marketing, sales, and business development, with top companies like Walmart, Lowes, Neiman Marcus, Fossil, JCPenney, and CVS Health seeking professionals in this field.