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The Master of Science degree in merchandising and digital retailing offers an integrated program of study focusing on the management of products, services, and experiences in a consumer-driven global market.
Our program has a 30-hour non-thesis option for students preparing to become professional leaders in global industry and a 33-hour research-focused option for those planning to be scholars in higher education.
Effective leaders are developed through core competencies including solving complex problems, generating new knowledge, communicating effectively, and creating new product and business strategies. Graduate coursework in research methods, research applications, merchandising strategies, international sourcing, and consumer theory prepares students for careers in industry or higher education.