The University of North Texas' 100% online Master of Science in Hospitality and Tourism Data Analytics offers a unique blend of analytical and managerial training. This STEM-designated program is a collaborative effort between the Department of Hospitality Management and the Toulouse Graduate School. Students gain expertise in statistical analysis, computational techniques, and practical applications in the hospitality and tourism sectors. The curriculum includes courses on data analytics, large data visualization, and big data analysis, coupled with managerial application courses. Graduates emerge as skilled analysts capable of transforming data into actionable insights for decision-making in hospitality and tourism.

The 30-hour program is flexible, allowing completion 100% online or in a blended mode, suited to both working professionals and full-time students. It prepares students for roles like data integration analysts, business analysts, and revenue management data analysts in companies like Hilton, Marriott, and American Airlines. With an emphasis on critical thinking, data analysis techniques, and effective communication, the program equips students with marketable skills, ensuring they are well-positioned for dynamic and evolving career paths in the hospitality and tourism industry.