Digital Communication Analytics

Public relations, marketing and advertising professionals are in the midst of a drastic transformation and movement toward quantification. In today’s complex world, it is not enough just to collect data, you have to be able to analyze and interpret data to make informed decisions.

UNT's Graduate Academic Certificate in Digital Communication Analytics is designed to give a broad-based approach to enable you to extract, report, model, and analyze communications data and to facilitate better decision-making in public relations, marketing, or advertising.

Designed for novices in the field, the program follows a well-defined step by step process that helps to ensure student success. No prior knowledge of digital communications analytics is required. If you understand the importance of analytics in today's data-driven world but aren't sure where to begin, the Mayborn's MSDCA program can quickly help you build skills from the ground up.