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Marketing Analytics
Master of Business Administration

Online graduate degree program offered by the UNT G. Brint Ryan College of Business


Total Classes

Accelerated option available

Total Credit Hours


Estimated TX Resident
Tuition & Fees

Subject to Change
Varies by State Residency

Next Start Date

Marketing Analytics
Master of Business Administration

Due to the COVID-19 Crisis impact on GMAT/GRE testing sites, the G. Brint Ryan College of Business is temporarily waiving the testing requirement for applicants with a cumulative GPA of 3.0 from a regionally accredited (or the equivalent) institution. This emergency waiver is subject to change as the current crisis evolves.

Please email Julie.jernigan@unt.edu with questions.

All industries are in need of data collection and interpretation to help them understand their customers, performance of their goods or services, and maximizing their return on investment. By 2026, market analyst jobs are expected to grow 23 percent, which is much faster than the average for most jobs. With a 100% online MBA in Marketing Analytics from UNT, you can enhance your understanding of marketing metrics, data science, marketing research, along with marketing management, organizational behavior, and many related areas.


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