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Online Digital Communication Analytics
Master of Science

Graduate degree program offered by the UNT Mayborn School of Journalism


Total Classes

Accelerated option available

Total Credit Hours


Estimated TX Resident
Tuition & Fees

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Communication professionals in public relations, marketing, advertising, hospitality, social media management, and any industry can no longer avoid numbers in the age of AI and machine learning. They must become capable of collecting, organizing, analyzing, visualizing, and interpreting data and using results to improve their business and stay competitive and relevant on the job.

However, you do not need to be afraid of entering the field of analytics. UNT’s 30-hour accelerated online Master of Science in Digital Communication Analytics (MSDCA) provides hands-on instructions to help novices build analytics skills from the ground up. The program does not require you to possess prior knowledge or skills in digital communication analytics. Because all courses are online, you will be able to complete this degree at your own pace while working full time.

With its brand promise being “step-by-step progress,” the MSDCA program will help you steadily acquire practical data analytics skills, such as statistical analysis, natural language processing, social media analytics, data visualization, coding, and machine learning. Because all its courses are directly related to analytics and research, you will get the most out of the MSDCA program without spending your previous time and money on non-analytics/research courses.

If you understand the importance of analytics but don’t know where to start, the Mayborn MSDCA program is the best fit for you to step up on your career. Send your inquiry today, and we’ll respond quickly.

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Digital Communication Analytics Alumna

UNT's Master of Science in Digital Communication Analytics alumna, Cathy Mueller, recounts her experience as a student of this fully online, accelerated program.