Digital Communication Analytics
Master of Science

Online graduate degree program offered by the UNT Mayborn School of Journalism


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Accelerated option available

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Digital Communication Analytics
Master of Science

Public relations, marketing and advertising professionals are in the midst of a drastic transformation and movement toward quantification. In today’s complex world, it is not enough just to collect data, you have to be able to analyze and interpret data to make informed decisions.

UNT’s accelerated online Master of Science in Digital Communication Analytics is designed to give a broad-based approach to enable you to extract, report, model and analyze communications data that is required to get ahead in public relations, marketing or advertising.

Combining big data, statistics and data visualization with  journalism and marketing courses, this degree will give you a better understanding of how to use the power of numbers to help your organization succeed — or to help you enter the expanding data-rich job market.

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