Tuesday, March 11, 2025
The digital age has revolutionized the way people communicate and consume information. With over 5.52 billion people using the internet worldwide, data analytics has emerged as a powerful tool, allowing companies to gain valuable understandings of consumer behavior, market trends, and competitive landscapes. Using these insights, organizations can make data-driven decisions that drive growth, reduce risks, and ultimately improve performance. Consequently, data analytics skills are becoming increasingly important, especially as public relations, marketing, and advertising professionals expected to use analytics for strategic decision-making.

The University of North Texas prepares you to leverage deeper audience insights and apply more effective, data-based strategies with its online Graduate Academic Certificate in Digital Communication Analytics. This beginner-friendly program, taught by expert faculty and industry professionals, is designed to introduce data analytics techniques to communication professionals who know how important analytics is but do not know where to start. This certificate curriculum will help you acquire the ability to extract, clean, analyze, visualize, and interpret data and write up a business research report. As a result, they will be able to enhance their professional impact.

The rise of machine learning has reshaped the workforce and continues to create new opportunities for those familiar with data analytics. The ability to wrangle large amounts of data provides a competitive edge in today’s job market and paves the way for a successful career in emerging fields such as AI.

This graduate-level certificate from UNT’s Frank W. Mayborn Graduate Institute of Journalism provides public relations, marketing, advertising, hospitality, and communications professionals with a useful data-analytics skillset that complements their existing educational and career achievements, makes them more attractive to potential employers, and ensures their continued relevance in a rapidly evolving technological landscape.

Visit UNT Online and learn how to enhance your understanding of analytics in today’s data-driven world.