Master of Business Administration in
Sport Entertainment Management

Online graduate degree program offered by the UNT G. Brint Ryan College of Business

12

Total Classes

Accelerated option available
36

Total Credit Hours

$
36
K
Estimated
Tuition & Fees
Subject to Change
8/24

Next Start Date

Master of Business Administration in
Sport Entertainment Management


Business Beyond The Field

UNT and the Dallas Cowboys have combined their expertise to create a professional online M.B.A. program that will provide students the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys executives with strong industry knowledge and experience. In addition to advanced curriculum with real world applications, students can partake in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys’ World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.

The innovative and forward thinking approach of the Cowboys will allow students to not only be introduced to traditional industry categories, but also take a deeper dive into how the organization spurs innovation and change in the following categories:

 
  • Branding
  • Data & Analytics
  • Entrepreneurship
  • Esports
  • Hospitality
  • Marketing
  • Merchandising
  • Operations
  • Sales
  • Sponsorship
  • Strategy
  • Talent Management
  • AND MORE!

Request More Information

two students present to UNT faculty and Dallas Cowboys executives

IDEAL PROGRAM CANDIDATES

Business professionals seeking to elevate their business acumen through an exclusive and engaging model. Students will be exposed to top sport and entertainment business practices that can be applied to almost any industry.

QUALIFICATIONS

  • Bachelor's degree from an accredited university
  • Three years full-time work experience as either an executive, professional athlete, or coach
  • GMAT/GRE waived
large conference room table with Dallas Cowboys star on the wall
interior or the Star Theater, large sign of Dallas Cowboys on wall with inspirational signage saying - the team

SPECIALIZED CURRICULUM

Driven through a curriculum inspired by the sport and entertainment industry, the program offers both core business courses and specialized courses in sport and entertainment.

Boot Camps

During the program, students will be invited to three boot camps. Each boot camp will take place at both Cowboys facilities and at UNT at Frisco. Students will hear guest lectures from industry leading executives within the Cowboys organization and project-based learning opportunities related to the Cowboys organization