UNT Online

UNT Diving Eagle

Online MBA in
Sport Entertainment Management

Graduate degree program offered by the UNT G. Brint Ryan College of Business


Total Classes

Accelerated option available

Total Credit Hours

Tuition & Fees
Subject to Change

Next Start Date

Online MBA in
Sport Entertainment Management

Business Beyond The Field

UNT and the Dallas Cowboys have combined their expertise to create a professional online MBA program that will provide students the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys business professionals with strong industry knowledge and experience. In addition to advanced curriculum with real world applications, students can partake in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys’ World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.

As of Spring 2022, 96.3% of the graduates are fully-employed, and 80% of all graduates received a promotion or started in a new job since they enrolled at UNT. 65% of the graduates are employed in the sport entertainment industry--a number even higher among our female students (84%).

The innovative and forward thinking approach of the Cowboys will allow students to not only be introduced to traditional industry categories, but also take a deeper dive into how the organization spurs innovation and change in the following categories:

  • Branding
  • Data & Analytics
  • Entrepreneurship
  • Esports
  • Hospitality
  • Marketing
  • Merchandising
  • Operations
  • Sales
  • Sponsorship
  • Strategy
  • Talent Management

Do you still have questions?

Contact Bob Heere, Director of Sport Entertainment Management,

Request More Information

two students present to UNT faculty and Dallas Cowboys business professionals


Business professionals seeking to elevate their business acumen through an exclusive and engaging model. Students will be exposed to top sport and entertainment business practices that can be applied to almost any industry.


  • Bachelor's degree from an accredited university
  • Work experience as either a business professional, professional athlete, or coach
  • GMAT/GRE waived
group of UNT Sport Entertainment Management students pose at 2019 bootcamp
interior or the Star Theater, large sign of Dallas Cowboys on wall with inspirational signage saying - the team


Driven through a curriculum inspired by the sport and entertainment industry, the program offers both core business courses and specialized courses in sport and entertainment.

Boot Camps

During the program, students will be invited to three boot camps. Each boot camp will take place at both Cowboys facilities and at UNT at Frisco. Students will hear guest lectures from industry leading business professionals within the Cowboys organization and project-based learning opportunities related to the Cowboys organization

students present projects to instructor