<?xml version="1.0" encoding="UTF-8"?><item href="/programs/undergraduate/general-business.html" dsn="program"><photo-url>/images/general-business-hero.jpg</photo-url><photo-description>A student studying with a laptop featuring a UNT logo</photo-description><photo-thumb-url>/images/general-business-tile.jpg</photo-thumb-url><photo--thumb-description>A student studying with a laptop featuring a UNT logo</photo--thumb-description><title>General Business, B.S. </title><subtitle>Bachelor's Degree program offered by UNT in partnership with Coursera</subtitle><subhead>Online Bachelor of Science in General Business</subhead><promo-copy><p style="margin-top: 1em; margin-left: 1.5em; margin-bottom: 1em;">Pursue foundational business training and develop job skills in a hands-on program from a leading university.</p>
<h3>About the B.S.G.B.</h3>
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<p style="padding-left: 40px;">Over the course of this program, you’ll prepare for your career by establishing a well-rounded understanding of all key areas of business, including economics, accounting, finance, business analytics, information systems, management, and marketing. You can also discover paid internship opportunities facilitated and supervised by UNT, or you can choose to bring in your own. And, through management and marketing courses, you’ll set yourself up for success in two of the most popular areas of business.</p>
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<h3>About the G. Brint Ryan College of Business:</h3>
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<p style="padding-left: 40px;">The University of North Texas G. Brint Ryan College of Business is the choice of nearly 8,000 students — making it one of the largest business schools in the nation. Since 1961, the college has been continuously accredited by the Association to Advance Collegiate Schools of Business (AACSB) — a hallmark of the world’s best business schools. Nationally recognized and cutting-edge degrees, enable students to learn beyond the classroom so they can become leaders in their field.</p>
</div></promo-copy><rfi-id/><college>G. Brint Ryan College of Business</college><department/><department-url/><subject-areas/><classification>Undergraduate</classification><program-type>Degrees</program-type><format/><location/><total-classes>40</total-classes><credit-hours>120</credit-hours><est-time-to-complete/><est-tx-res-tuition>$330 Per Credit Hour</est-tx-res-tuition><next-start-date>05/18/2026 12:00:00 AM</next-start-date><degree-type>Undergraduate</degree-type><degree>Bachelor of Science</degree><interest-category>Business</interest-category><requirements-url/><requirements-url-2/><financial-aid-url/><apply-url>https://digitalstrategy.unt.edu/dsi-enterprise/app-instructions.html</apply-url><learn-more-url>https://www.coursera.org/degrees/bachelor-of-science-general-business-unt</learn-more-url><how-to-pre-major/><online-option-url/><frisco-option-url/><why-earn-this-label>Helping Students Succeed</why-earn-this-label><why-earn-this><blockquote><span>“With a job-relevant curriculum and engaging online format, the BSGB meets the evolving needs of students who are looking for deep value, relevance, and career flexibility from their degree. Our partnership with Coursera enables us to expand delivery of our high-quality business degree, making it accessible, affordable, and high-value for students across the world.”<br/>- Adam Fein, Vice President for Digital Strategy and Innovation and Chief Digital Officer at UNT</span></blockquote></why-earn-this><this-program-will-teach-you-label>Built for Flexibility</this-program-will-teach-you-label><this-program-will-teach-you>With innovative semester scheduling, you can create the degree plan and timeline that works best for you. <br/><br/><a href="/programs/undergraduate/general-business/course-rotation-bsgb-101524.pdf" target="_blank" rel="noopener">Download Course Rotation</a></this-program-will-teach-you><program-highlights-label>Why the BSGB?</program-highlights-label><program-highlights-1><span><strong>Transfer-Friendly</strong><br/><br/>Have college credits from another institution? They may count towards your degree at UNT! <em>Transfer credits require review and approval from Ryan College of Business advisors prior to admission.</em></span></program-highlights-1><program-highlights-2><strong>Earn Credits Towards a UNT MBA<br/><br/></strong>If you want to take your education further with an MBA, you can obtain your master’s in just 36 credit hours instead of 48.</program-highlights-2><program-highlights-3><strong>AACSB Accredited<br/><br/></strong>Since 1961, The G. Brint Ryan College of Business has been continuously accredited by the <a href="https://www.aacsb.edu/" target="_blank" rel="noopener" data-click-key="degree_description_app.degree_description_page.click.link_in_contentful" data-click-value="{" data-track="true" data-track-app="degree_description_app" data-track-page="degree_description_page" data-track-action="click" data-track-component="link_in_contentful" data-track-href="https://www.aacsb.edu/">AACSB</a>.</program-highlights-3><program-highlights-4/><program-highlights-5/><program-highlights-6/><career-outlook-label/><career-outlook/><courses-label/><course-title-1/><course-description-1/><course-title-2/><course-description-2/><course-title-3/><course-description-3/><course-title-4/><course-description-4/><course-title-5/><course-description-5/><course-title-6/><course-description-6/><video-url>hj7IaAZs72E</video-url><video-heading>Your Success Matters to Us</video-heading><video-description>With over 40,000 students AND over 400,000 alumni, your success matters to us, no matter where you are. Watch this video and see how UNT's Premium Student Wraparound Services makes sure you are cared for from your first online login, to your graduation, and beyond.</video-description><explore-more-source/><explore-more-options-label/><explore-more-options/><explore-more-similar-label/><phone/><email/><address/><address-url/><old-url/><new-url/><status_id/><program_id/><description>Prepare for success with UNT’s online B.S. in General Business. Accredited, career-focused, and offering paid internships. Join a leading business program today!</description><keywords>Online B.S. in General Business, UNT General Business Degree, Bachelor’s in Business Administration</keywords><search-keywords-title>General Business, B.S.  Online B.S. in General Business, UNT General Business Degree, Bachelor’s in Business Administration</search-keywords-title><degree-types><degree-type>Undergraduate</degree-type></degree-types><program-types><program-type>Degrees</program-type></program-types><colleges><college>G. Brint Ryan College of Business</college></colleges></item>